|yet they require large [сообщение #25578]
||Втр, 14 Июль 2015 05:43
Зарегистрирован: Декабрь 2014
Big money has flowed into the sports and the reason it is there because the corporate companies want maximum exposure for their companies and brands. |
A huge amount of money has reached the sports because of the fact that the corporate companies wanted a new avenue to advertise their products. Initially they started giving money to the sports clubs to put banners in the stadiums because a lot of people came to watch their games and the companies will get good amount of exposure.
Then came the concept of celebrity endorsements and that is where the he money started following the big stars of any sports like the golf with the like of Tiger Woods Sean Mannion Womens Jersey , or basketball with the likes of Michael Jordan and tennis with the likes Andre Agassi and Steffi Graf.
These players bagged multi million dollar deals with the companies and that has lead to them putting logos of the sponsoring companies at places like the tennis rackets, the head bands, the jerseys, the socks and of course the shoes.
The reason again is that companies want the two things to happen to the consumer. The first one being what in advertising is called the top of the mind recall and the other one is the targeting the young ones as they spend the most and create an aspirational value for the brand.
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